Marketing Major
What is Marketing?
Marketing is the process of planning
and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges
that satisfy individual and organizational objectives.
It is a major in which an individual manages many different
aspects of a company?s marketing division. The marketing
major includes study of the demographic, social, economic,
technological, environmental and cultural factors influencing
the demands for consumer and industrial goods and services,
so that appropriate polices and procedures may be undertaken
to meet these demands. Contemporary marketing managers
must understand not only the traditional areas of marketing
channels, sales management, advertising, and research,
but must also be familiar with consumer and dealer motivation.
The process requires an understanding of buyer and seller
behavior within the context of the overall market environment.
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What are Some Specializations Within
this Broad Major?
MyMajors.com cannot pinpoint your interests
beyond recommending this general major. Various specializations
related to this major may be offered by colleges and universities.
These specializations may be of greater or lesser interest
to you. A few of the specializations related to this field
include, but are not limited to:
Apparel
and Accessories Marketing |
Business
Marketing |
Tourism
and Travel Services Marketing Operations |
Marketing
Operations or Marketing and Distribution |
Marketing
Management |
Marketing
Research |
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What Kinds of Students Major in
Marketing?
This major is excellent for individuals
who enjoy working in teams and are creative in developing
new ways to accomplish their company?s goals. Contemporary
marketing managers must understand not only the traditional
areas of marketing channels, sales management, advertising,
and research, but must also be familiar with consumer
and dealer motivation. The process requires an understanding
of buyer and seller behavior within the context of the
overall market environment. Marketing majors have hobbies
that may include the use of computers and activities involving
teamwork and problem solving.
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What Courses Do Marketing Majors
Take?
The required and elective courses you
would take for majors vary considerably among institutions.
Courses are listed here that are illustrative of the breadth
of topics you are likely to experience were you to major
in this field.
Consumer
Behavior |
Global
Marketing |
Logistics
Strategies |
Corporate
Finance |
Marketing
Management |
Marketing
Strategy |
Product
and Price Management |
Marketing
Research |
Marketing
Channels |
Sales
Management |
Retail
Management |
Business
to Business Marketing |
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What Types of Positions do Marketing
Majors Take After College?
These professions and professional organizations
illustrate the types of positions you might qualify for
if you complete this major. Some majors are more directly
related to employment than others, however. You should
consider the likelihood of employment after graduation
carefully, if you do not plan to go on for graduate work
in a field. Even with the completion of graduate work
in some fields, however, employment is difficult, so you
should determine what the prospects are for this or any
major. Employment possibilities are often enhanced by
the selecting employment-related courses and by the enrollment
in second major or in a minor.
Marketing
Channel Coordinator |
Product
and Price Management |
Sales
Management |
Logistic
Strategist |
Marketing
Communications |
Global
Marketing |
Are you interested in detailed information
about the forecasted demand for a particular profession?
Are you interested in the estimated salaries such positions
are likely to pay? This government Web site allows you
to search on a particular job, whether listed here or
not, to give you this information.
Bureau
of Labor Statistics
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Related Links
If you are interested in learning more
about what professionals in this field do and what kinds
of activities they engage in, you might want to begin
with the following web sites. Also check the departmental
web sites of colleges and universities, which offer this
major.
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University Departments to Consider
The following institutions are the featured
institutions on MyMajors because they support MyMajors
and you in your search for the best major available. They
offer excellent curriculums in well-rounded programs for
you to consider.
Other fine institutions offering this
major offer excellent programs to consider.
For information on options available
to campuses wishing to see their majors listed
on MyMajors, contact: admin@mymajors.com for details. |
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Two-Year College Curriculums to
Consider
Suggest to your two-year college
advisor that their institution's majors be included
to show you their course requirements and unique
resources. Two-year college representatives should
contact admin@mymajors.com for details. |
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Want
More Information? Look at major descriptions prepared
by university academic advisement staffs.
Marketing Major
