For Admissions & Marketing

Engage & Convert Prospective Students

MyMajors strengthens your admissions marketing outreach with a simple majors exploration and affirmation tool. The customized program converts stealth visitors on your website and improves yield conversion.

How can this help us?

About MyMajors

Declared is NOT decided and that can impact enrollment conversion. MyMajors develops customized programs that guide incoming and new students to their best-fit major on campus, therefore increasing their engagement and conversion to become enrolled students.

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percent higher yield compared to institutional averages

average monthly new engagements (inquiries) generated from marketing efforts - depending on size of institution

x increase in click-through rate using MyMajors call to action versus "list of majors" email campaign

Major Indecision Impacts Admissions & Student Success

Imagine 50% of your class is not fully confident on their major choice and 1 in 3 will change their major at least once while enrolled. MyMajors proactively guides students to your majors on campus therefore increasing their likelihood to persist to graduation.

"MyMajors is very useful as a recruitment tool, as the data supports. Students who engage with the assessment progress to enrollment at a higher rate compared to all prospective students. We also use the program to convert prospects and inquiries from other sources, thereby increasing the value of those investments, too."

CSU Admissions Marketing Team

Build Student Confidence and Sense of Belonging

MyMajors empowers your admissions marketing team with efficiencies in immediate conversion for your admissions funnel (stealth visitors to inquiries) and helps improve yield by identifying students more likely to enroll.

Video Tour of Client Usage

PDF Example

"We already have a tool"

See the Major difference that delivers results

Create a Call to Action

More than 50% of students are not confident in their current major and many are still exploring. Create a call to action on your website and A-Z list of majors.

How can this new call to action help us?

Inquiry Generation
Lead Conversion
Stealth Visitor Converts
Increase Engagement
Yield Improvement
Decrease Summer Melt
Decrease Major Changes

Download Admissions Case Study

Case Study

Where do clients utilize MyMajors?

Meet students where they are.

Students today expect personalized communication that provides them with value. Below are just a few examples of how others attain the best ROI by providing high-value student engagement strategies. See live examples.

Stealth Web Visitors

Start converting visitors on your website to tangible inquiries. Many are already in your funnel, others will be first-lead sourced inquiries.

Email Marketing

Students see hundreds of emails. Create personalized engagement with a majors exploration program on campus: "Finding a major can be difficult. We're here to help"

Texting / Live Chat

Don't just send your potential students to a list of your A-Z majors. Help them find their personalized list that matches their strengths and aptitudes.

Direct Mail

Add to your communication to engage student name purchases or other leads you've received. Adding your MyMajors unique link or a QR code can increase response rates.

Viewbooks

Whether it's digital or print, adding a call to action on your viewbook "Majors" page can help students find their future academic home on campus.

Steps to Enroll / Application

Creating an onboarding process to ensure all students have explored your programs creates long-term student success - fewer major changes, improved advising, retention improvement

Events & Visits

College fairs, major fairs, campus visits...providing the program prior to the event will increase efficiencies and students can explore specialized areas on campus.

Social

Connect with students, parents, and counselors on social platforms for increased engagement.

Personalized Student Report

The MyMajors report is more than an inquiry form. It provides proactive data to help you stand out in the college admissions search by empowering your reps to connect with students faster and discuss personalized enrollment plans for each student.

This report URL can be embedded in your CRM systems for proactive data about your prospective students.

View Sample Report

Interactive Reporting

Analyze Trends and Data from your Program

Custom dashboards are created for reporting on student data. Slice and filter data based on student responses to help your leadership team see trends and areas of opportunity to improve student success on campus.

"What percentage of our first-generation students are not confident in their intended major?"

"What are the top concerns for students that may hinder their ability to complete their degree?"

"Which majors are students less confident in declaring versus others?"

View Data & Usage Report Sample

Recordings, Webinars, and Best Practices

Building Engaging Major Pages for Students

MyMajors Best Practices

Watch a recording of this webinar on how to layout content and design your majors based on feedback and research from partner institutions and the MyMajors team.

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Implementation of MyMajors - Client Examples

MyMajors Best Practices

Our team reviews best practices from MyMajors clients on how to the get the best response from students, implementation strategies, and placement examples.

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How does MyMajors work for Admissions?

Where would this help your team on campus?

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