*A job as a Market Research Manager falls under the broader career category of Marketing Managers. The information on this page will generally apply to all careers in this category but may not specifically apply to this career title.
Job Description
for Marketing Managers :
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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