Marketing Planner Career

*A job as a Marketing Planner falls under the broader career category of Marketing Managers. The information on this page will generally apply to all careers in this category but may not specifically apply to this career title.

Job Description for Marketing Managers : Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


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Marketing Manager Career

What skills are required for Marketing Managers?

Importance Skills
Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking - Talking to others to convey information effectively.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
Persuasion - Persuading others to change their minds or behavior.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Negotiation - Bringing others together and trying to reconcile differences.
Coordination - Adjusting actions in relation to others' actions.
Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Time Management - Managing one's own time and the time of others.
Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.
Operations Analysis - Analyzing needs and product requirements to create a design.
Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Service Orientation - Actively looking for ways to help people.
Instructing - Teaching others how to do something.
Management of Financial Resources - Determining how money will be spent to get the work done, and accounting for these expenditures.
Mathematics - Using mathematics to solve problems.
Management of Material Resources - Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.

What knowledge is needed to be a Marketing Manager?

Importance Knowledge
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Work Styles

Importance Styles
Initiative - Job requires a willingness to take on responsibilities and challenges.
Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Persistence - Job requires persistence in the face of obstacles.
Integrity - Job requires being honest and ethical.
Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high-stress situations.
Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Self-Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.